Our Mission
At Loomie, we believe a baby’s first meals should be safe, simple, and full of joy.
We create feeding essentials made with 100% platinum silicone, blending modern design with uncompromising safety for growing families.
Our mission is to support parents through the everyday mealtime moments — the messy first tastes, the curious discoveries, and the shared laughter at the table. Each Loomie product is thoughtfully designed to reduce stress, spark joy, and nurture the bond between parent and child.
Because for us, mealtime is more than food — it’s where family connection begins. 💛
Where Does "Loomie" Come From?
Loomie [LookAtHisMeal]
Loomie grew out of a small passion project — my very first Instagram account, LookAtHisMeal, where I shared daily photos of my son Jay’s meals. Over the course of a year, more than 5,000 followers joined us, cheering on every spoonful.
Encouraged by friends and fellow parents, I began researching safer materials and experimenting with new recipes. What started as snapshots of baby meals slowly grew into something bigger: a vision for modern, safe, and joyful feeding essentials for families everywhere.
That journey — from one child’s mealtime diary to a community of thousands — became the foundation of Loomie.
Because for us, mealtime is more than food — it’s where family connection begins. 💛
Meet Our Founder
Yingwen started Loomie with a simple but powerful mission — to give her child the best start in food.
From ingredient safety to packaging sustainability, every detail in the Loomie collection reflects her passion for thoughtful design and global inspiration. She believes that mealtime is more than just nutrition — it’s love, culture, and memories.
“Designing for little hands, growing with big love.”
Community & Recipes
We share recipes, tips, and inspiration to support every step of your weaning journey. From those very first spoonfuls to the messy but magical toddler meals, Loomie is here to make the process easier, safer, and full of joy.
We believe mealtimes are about more than food — they’re about connection, confidence, and creating memories together as a family. Through our growing community, we hope every parent feels supported and every baby feels celebrated. 💛
