Privacy Policy
Last updated: [21 Sep 2025]
This privacy notice for Loomie (“we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your personal data when you use our services (“Services”). We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy laws.
1. Who We Are
Loomie is an e-commerce brand providing baby feeding sets, kitchen tools, and weaning resources. We act as the “data controller” of your personal data under UK GDPR.
📍 Website: www.loomie-london.co.uk
📧 Email: info@loomielondon.com
2. What Information We Collect
We may collect:
- Identity & Contact Data: name, email, billing/shipping address, phone number
- Transaction Data: purchase history, payment details (processed securely via third-party payment providers)
- Technical Data: IP address, browser type, device identifiers, website usage
- Marketing Preferences: opt-in/opt-out choices
3. How We Use Your Information & Legal Basis
We process your personal data only when we have a legal basis:
- Contract: to process and deliver your orders
- Legal obligation: to comply with accounting/tax rules
- Consent: to send newsletters or marketing emails (you can withdraw consent anytime)
- Legitimate interests: to improve services, prevent fraud, and protect our business
4. Sharing Your Information
We may share your data with:
- Payment providers (for secure transactions)
- Logistics and shipping companies (to deliver your orders)
- IT and marketing service providers (only with your consent)
We do not sell your personal data.
5. International Data Transfers
If we transfer your personal data outside the UK/EEA (e.g., for IT hosting or analytics), we ensure appropriate safeguards, such as Standard Contractual Clauses approved by the UK government or EU Commission.
6. Your Rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing in certain circumstances
- Request transfer of your data to another service (data portability)
- Withdraw consent at any time (for marketing communications)
- Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk
7. Data Retention
We only keep your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
8. Cookies & Tracking
We use cookies to enhance your shopping experience, analyze site traffic, and support marketing. You can manage or disable cookies in your browser settings.
9. Data Security
We implement appropriate security measures to protect your personal data. However, no online transmission is completely secure, so we cannot guarantee absolute security.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last updated” date.
11. Contact Us
If you have any questions or would like to exercise your privacy rights, please contact us at: