About Us

🌱 Loomie Mission & Vision At Loomie, we believe that a baby’s first meals are more than just food — they are moments of discovery, connection, and love. These early experiences at the table help shape a child’s relationship with eating, family, and the world around them. Yet, we also know that mealtimes can be stressful for modern parents. Concerns about safety, messy clean-ups, and finding the right tools often overshadow what should be a joyful family ritual. That is why Loomie exists. ✨ Our MissionTo make baby’s first meals safer, easier, and full of joy. Every Loomie product is crafted with 100% platinum silicone — the safest, most trusted material for little ones. Free from toxins, durable, and designed to grow with your child, our feeding sets give parents peace of mind and give babies the freedom to explore food confidently. 🌍 Our VisionWe believe mealtimes are family time — and safety should never be compromised. Our vision is to become the most trusted global brand for modern families, supporting every baby’s first steps into independent eating with products that are beautiful, functional, and truly safe. With Loomie, parents can relax, babies can thrive, and mealtimes can once again be what they were always meant to be: a place of love, laughter, and togetherness.

Hi, I’m Yingwen Shan — and I’m the heart behind Loomie. Loomie didn’t begin in a boardroom or with a business plan. It began in my kitchen. It began during the messy mealtimes, the endless wiping, the sweet giggles, and the small daily chaos of raising a little one. As a mom, I found myself constantly hunting for products that worked — not just looked good on Instagram. I wanted bibs that stayed on, dishes that didn’t slide off the table, food molds that made mealtimes fun (instead of a fight), and designs that didn’t scream “baby” in fluorescent plastic. I needed things that made sense for real-life parenting — not idealized parenting. So I built Loomie. Loomie was born from the idea that smart design can make parenting easier, not harder. That a silicone bib isn’t just a product — it’s a peacekeeper. That a fun-shaped dumpling mold isn’t just cute — it’s a moment of connection between parent and child. I wanted to build a brand that respects the small, often invisible work that goes into raising a child — and gives parents beautiful, functional tools to support those moments. Why “Smart Design for Real-Life Parenting”? Because parenting isn’t always picture-perfect.It’s busy. It’s sticky. It’s joyful. It’s hard.And we need products that honor that. At Loomie, every item is designed with purpose — from the softness of our silicone, to the ease of cleaning, to the way a child’s hand naturally fits around a spoon. We collaborate with real parents, test with real kids, and ask: “Would I use this? Would I love this?” The journey is just beginning. We’re so excited to have you here. Whether you're discovering Loomie for the first time or you've already joined our little family — thank you. This brand is for you. For your mornings, your mealtimes, and every messy, magical moment in between. With heart,Yingwen